The brand saw the light of day at the beginning of the new millennium and it’s no coincidence that it sees itself as the Group’s cool and innovative soul, with a constant focus on new trends, and on social network happenings and beyond: as a brand in continual evolution, its strengths are both the way it is in step with the times and can offer fast fashion.

Collections come out every two months, precisely in order to be up to date with the rapid changes of the present day and latest trends in underwear, knitwear and easywear for women, men and kids.

The expansion of the distribution network also continues at a brisk pace: there are over 560 points of sale in 23 countries, excluding Italy.

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