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YES is one of the leaders of Polish jewelery with over 40 years of history. Today it has nearly 170 stores all over Poland and dozens of original jewelry collections, incl. Pavoni, Queen B, Cassiopeia, La Prima, Zodiak or Eclipse. In their projects, Magda Dąbrowska and Kasia Bukowska refer to the most important social themes and free femininity. Moreover, for 20 years YES has been supporting the art of jewelery, offering jewelery created by Artists and organizing exhibitions at the YES Gallery. In 2021, the brand changed its strategy to emphasize that YES is not only jewelry. It is a world built every day, in which people say loudly and boldly: I am a woman! Because YES jewelry is a manifesto women want to identify with.