The brand saw the light of day at the beginning of the new millennium and not coincidentally stands out from the Group’s other brands with its youthful and innovative approach, always conscious of new trends and what’s happening in social networks and beyond: as a brand that is constantly evolving, its strengths lie in keeping up with the times, as well as in offering a “fast fashion”.

The collections, which change every two months, are created in accordance with the rapid changes of current times and the latest trends in the world of underwear and clothing for women, men and children.

The brand’s growth rate is also intense in terms of network development: the brand now has over 560 outlets in 23 countries, excluding Italy.

Opening hours

Monday-Friday: 9:00-21:00
Saturday: 9:00-21:00
Sunday: 10:00-20:00


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