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The BYTOM brand presents a new image campaign under the slogan Woven stories. It is a tribute to art, culture and history. The inspiration and the leitmotif of the campaign is the craft world of weaving – Wawel tapestries, which permeate the world of BYTOM craft tailoring.
The styles reflect the slightly enveloping nature of the clothes from the fall-winter collection. They are a fusion of classic canons, vintage style and modern trends. The light of the photos emphasizes the monochrome colors and the multitude of styles and textures. The color palette is based on subdued colors, there are also stronger accents. Combined products balance the nuances in textures, structures and weaves.
The nature of the photos builds a visual narrative that is situated between painting and photography – static and balanced frames. Photographs and films are maintained in a consistent aesthetics and visual language, which is based on the nature of light and the way of framing. Both moving and static images correspond to each other, creating a common, subtle narrative and a uniform atmosphere. The campaign was created in the interior of the Wawel Royal Castle. Photographs and film are the quintessence of aesthetics characteristic of Weronika Izdebska / Visual Crafters, the author of the pictures.