Galeria Katowicka gives the young entrepreneurs of the region an opportunity to present themselves and sell their products. The first company to appear in the shopping centre with their pop-up store will be an art and design company. The Klakier Gallery Showroom at +2 level of Galeria Katowicka will be opened for visitors from Friday, April 18.

Pop-up store, also known as pop-up shop or flash retailing, is a trend of opening temporary “disappearing shops”. The concept of pop-up stores originated in the USA and Great Britain at the beginning of the 21^st century. The idea of a pop-up store which consists in making some retail space available to the young entrepreneurs will be launched at Galeria Katowicka for the first time ever.

The KLAKIER GALLERY company was established by Anna Jarzymowska, Kamila Piotrowicz and Katarzyna Piotrowicz. It sells pieces of art and design, graphics, paintings, illustrations, artistic posters and interior design articles, accessories and furnishings. The Klakier Gallery Showroom managers at Galeria Katowicka co-operate with the best designers and artists in Poland.

More about pop-up stores:

The concept of a pop-up stores was developed at the beginning of the 21^st century in the USA and Great Britain. Vacant, an American company, came up with the idea to run shops which are open for a specified, short period of time, sometimes even just over one evening. During their travel to Tokyo, the company owners observed how successfully the tiny shops worked which were selling only a limited amount of merchandise and which – once the products were sold – were closed until they restocked. Vacant, however, decided to definitely close its shop once the merchandise is sold out, just to generate among the customers the feeling of insufficiency and craving for more. That was the way Vacant together with Dr. Martens opened a pop-up store in New York in 2003.

A pop-up store is an excellent way of promotion and building up interest among consumers. Worldwide examples of flash retailing cover the “disappearing shop” opened in Los Angeles prior to the “Tron” movie release – the shop was selling clothes inspired by the film characters’ costumes and Reebok shop, which used to sell in New York limited editions of shoes and clothes  over one month. The Prada pop-up store in Paris was opened for five months and used to occupy two storeys of a tenement house.