There are five of those. 3-metre high high-heel shoe and three accessories that are a bit smaller: a lipstick, a coffee cup and a handbag. The last one is an enormous teddy bear in the Silesian Park. All those larger-than-life installations point to the opening of Galeria Katowicka next week on Wednesday, 18 September.

Galeria Katowicka is promoted not only through external ads and the mass media, but also with the use of ambient advertising. Ambient ads differ from standard ads by their surprising and eye-catching form. The installations are located at Mariacka Street (cup), Plac Szewczyka square (handbag), Plac Karola Miarki square (lipstick), the roundabout near the Spodek venue (shoe) and at the entrance to the zoo in the Silesian Park (teddy bear).

We are very happy about the positive responses from the Silesians. They show their interest and take photos, because they can get attractive discounts on the opening day after showing their photo with one of the gadgets, says Agnieszka Jurkiewicz, Galeria Katowicka Marketing & PR Manager.

The photos with the large-format gadgets will entitle to discounts at the following stores:

C&A

Photo with the handbag

25% discount for one article.

*You can get the discount only once. The discount does not combine with other promotions and does not apply to purchase of gift cards.

Douglas

Photo with the lipstick

A special discount voucher or invitation to a cosmetic treatment*.

*The first 3,000 customers who will show their photo with the lipstick get the discount vouchers.

SMYK

Photo with the teddy bear

Spend at least 25 PLN and show the photo at the cash register. You will get a special discount voucher.

*The first 300 customers who will show their photo with the teddy bear get the discount vouchers.

The vouchers will be valid by 31 January 2014 and guarantee the following discounts:

10% for baby chairs, prams and accessories.

15% for toys, stationery, CDs, DVDs and books

20% for clothes and footwear

Starbucks

Photo with the coffee cup

Buy a cup of delicious coffee, show your photo at the cash register and you will get a special gift.

*The first 25 customers who will show their photo with the coffee cup get the gifts (only on Wednesday, 18 September)

Venezia

Photo with the shoe

Shop and then show your photo at the cash register and you will get a 20% discount!

*The first 25 customers who will show their photo with the shoe get the gifts.

shop and then show your photo at the cash register and you will get a 20% discount!

The discounts will be available from 18 to 22 September 2013.