Controversial ads, a rich palette of colors, comfort and urban style … These are probably the most distinctive features of the world-famous Italian brand – Benetton. The company, founded by Luciano Benetton, had very humble beginnings; it all started when his sister knit a bright yellow sweater for him. Thus, he was inspired to open his own small business. Initially, the sweaters sold to nearby shops but they enjoyed such great popularity that after a short time the company bought its first factory and opened the first shop. A store opening in Paris a few years later was a milestone in the development of the brand that is now famous around the globe. Soon afterwards, the company hired a well-known photographer who was responsible for the notoriously controversial ads that ultimately made Benetton extremely popular. Today the company sells primarily colorful dresses, sweaters, T-shirts and trousers that are worn all over the world!